• Book on Cultural & Heritage Tourism

    I’ve signed a contract with Rowman & Littlefield Publishing Group to write a book on Cultural & Heritage Tourism. The “how to” manual is part of the AASLH book series, with a tentative publication date of early 2017. What would you like to see included in this publication? What questions should be asked and answered?… [Read More]

    Book on Cultural & Heritage Tourism

HTC Partners

HTC Partners specializes in helping organizations realize vision and goals with strategic planning, innovative development, and targeted marketing.  Our experience in tourism and non-profit management provides unique perspectives for fundraising, organizational governance, asset- and community-based economic development, authentic tourism product and experience assessments, research, cultural heritage tourism, marketing communications and sustainable destination management. Our partners are national experts with distinctive skills, drawing from a wealth of knowledge and pertinent examples to shape customized plans and programs for each client. Contact us to learn more about how we can specifically help you with strategic planning, development and marketing.   Strategic Planning Development Marketing / Communications ... [Read More]

Fundraising/Product Development


In recent years, the term "development" has been used to include an abundance of activities for organizations and destinations. HTC Partners defines "development" to explain how  organizations can effectively move their goals and objectives forward - ... [Read More]

Strategic Planning


HTC Partners offers a wide array of strategic planning services to its clients, helping them hone their mission and realize an established vision. With particular understanding of destinations and non-profit organizations, HTC Partners draws on both ... [Read More]

Marketing Communications


With more than 50 years collective experience in marketing destinations and tourism products, HTC Partners brings creative examples and appropriate applications for marketing our clients. Actively involved in gathering trending data and identifying ... [Read More]

Articles by Topic

The Importance of Well-defined Outcomes

Too often plans include lofty goals and compelling visions, yet lack well-defined outcomes. Understanding what success looks like helps bring about consensus, inform the appropriate business/ implementation model and also instruct the best way to measure impact. A session at the 2015 AASLH Annual Conference in Louisville featured the Golden Historical Society and the planning process used to revive the Astor House into the National Museum of the American Boardinghouse - telling the little known ... [Read More]

Commerce + Interpretation: A Shared-Use Study from the National Trust

At the recent AASLH Annual Conference in Louisville, a panel discussed the opportunities and challenges of including for-profit operations at historic sites. While public-private partnerships have been successful at numerous locations around the country, the National Trust is providing a transparent look into the process for managing a historic site  with a section operated by a commercial partner. Cooper-Molera in Monterey, which includes nine roofed structures, will dedicate the original adobe ... [Read More]

Latest News

New Report on Declining Historic Site Visits

Bad news is never welcome. Opening my inbox to read about a new report from the American Academy of Arts & Sciences' Humanities Indicators (HI) project on declining visitation to historic sites was indeed disappointing, but not unexpected. The ... [Read More]