Becky Anderson

Becky Anderson of Becky Anderson Consulting, Inc. serves as a consultant for cultural and economic development projects related to the Creative Economy. Most recently she served as Founding Director of HandMade in America, a community development organization based in Asheville, North Carolina. HandMade in America works to implement environmentally sustainable economic solutions that emphasize the craft industry, enhance opportunities in the marketplace, and develop entrepreneurial strategies for the region’s artisans. HandMade was the recipient of The Economic Development Planning Award of The American Planning Association, The Award of Merit for Sustainable Development from Renew America, Inc. The Best Community Outreach Award from Niche Magazine and, in 2003, Worth Magazine ranked HandMade as one of the “Top 24 Arts Non-Profits in The United States.” Prior to her founding of ... [Read More]

Berkeley Young

As president of Young Strategies, Inc., Berkeley excels at all types of market research and strategic planning for tourism destinations large and small. With 20+ years of experience, Berkeley has worked with more than 100 destinations in 26 states and is a frequent speaker at national conferences. Young Strategies and HTC Partners recently collaborated on a project for Natchez, Mississippi with research demonstrating the potential for this historic city to grow its heritage tourism. Previous collaborations for Cheryl Hargrove and Berkeley Young include work in Oxford, Mississippi and Henry County, Illinois. ... [Read More]

Sheri Stanford

Sheri Stanford is a 20-year tourism industry veteran who possesses a range of experience in travel planning, consulting, and research. The foundation of her expertise is in creating, coordinating, and escorting domestic and international tours. Her hands-on work in tourism planning and research honed an astute apprehension of every aspect of visitor experience, especially quality and standards in hospitality and tourism services. Her projects include conceptualizing and developing travel and study abroad programs and curricula for academic institutions; creating tours for various affinity groups; and designing travel fundraisers for non-profit organizations. Her tourism consulting work includes clients such as the Anacostia Trails Heritage Area, Grounds for Sculpture, and the Belize Tourism Board, for which she advised on creating strategies to increase tourist and economic impact in ... [Read More]

John Bauser

John Bauser brings 30 years of executive management, fundraising, board development, and planning experience in the nonprofit sector to his work with Hargrove International, Inc. His consulting assignments have included board development, fundraising and strategic planning work for organizations as varied as the Trust for the National Mall, the Nelson Mandela Children’s Fund in Johannesburg (South Africa), New York City’s iconic 92nd Street Y, Washington DC’s Tony Award-winning Arena Stage, the Churchill Centre and Museum at the Cabinet War Rooms in London, The Phillips Collection, and the Brooklyn (NY) Conservatory of Music. John currently serves as Executive Director of the Glynn Visual Art Association, the visual arts organization representing Georgia's Golden Isles and port city of Brunswick. He has served in a variety of roles with local and state arts councils, including ... [Read More]

Scott Wayne

Scott Wayne, M.S., is the President of SW Associates, an international consulting practice focused on sustainable development through tourism for both public and private sector clients and organizations. Scott has over 20 years of experience in the tourism industry with a focus on international sustainable tourism development and investment. His practice specializes in strategic planning, international marketing and policy-making. He has advised public and private sector clients in more than 25 countries. Some of his most recent projects include: World Bank sustainable tourism development and investment assignments in Azerbaijan, Georgia, Armenia, Lebanon, Zambia, and Romania; tourism investment in St Lucia, Grenada, the Western Balkans, market feasibility projects to determine product mix for major resort development in China. SW Associates is currently a sub-contractor on USAID ... [Read More]

Marketing vs. Management

As destinations mature, the challenge for many convention & visitors bureaus - also known as destination marketing organizations (DMOs) - becomes less about messaging and more about tourism management. Are the scenic vistas, pristine beaches, lush landscapes and quaint Main Streets appearing in ads and promotional brochures really what visitors experience when they arrive at their destination? Or instead are visitors exposed to litter, traffic and long lines at various attractions?  Sustainable tourism management relies on destinations understanding their carrying capacity (how many people can engage in a given activity without compromising the resource or the experience) and establishing controls to help manage the flow of participants. DMOs often describe this as "delivering on the brand promise" - where reality exceeds perception. However, the delivery of experience extends ... [Read More]

Montreal Geotourism MapGuide

Seeking a marketing strategy to showcase its historic district and also other distinctive neighborhoods, this world-class city adopted National Geographic's Geotourism Principles, signed its Charter and invited residents to contribute content for a visitor mapguide with local recommendations about what to see and do, where to eat and shop. Hargrove served as project manager and editor for the Montreal MapGuide, working with the local advisory committee to prioritize content, organize a children's art competition, and work with writers and historians to create a visitor guide produced by city leaders and residents. Tourism Montreal and the Mayor's Office hosted a press conference to launch the mapguide and its companion website as a way to immerse visitors into local, authentic activities. ... [Read More]

Texas Heritage Trails LLC Business Plan

This award winning program from the Lone Star State recognized the need to set a course for fiscal sustainability and independence. Eight members of the state heritage trail program joined together to form a limited liability corporation (LLC) and began identifying potential products and programs to generate revenue for trails' development, marketing and management. Hargrove led a team of research and marketing experts to investigate various opportunities, determine feasibility of potential products and services, and create an actionable business plan with development schedule and criteria, marketing plan, operations and management, investment sources, and financial pro forma. The LLC is moving forward with recommended strategies outlined in the Texas Heritage Trails LLC Business Plan. ... [Read More]

92nd Street Y Capital Campaign

The 92nd Street Y, a premier cultural institution and community center in New York City, engaged John Bauser in 2011 to assess their ability to launch a $150 million campaign and to assemble a comprehensive and actionable campaign plan. Bauser evaluated 92 Y's current fundraising capacity, infrastructure and effectiveness, as well as the organization's ability to launch, sustain and complete the proposed campaign. He conducted an in-depth analysis of 92Y's current donor pool, provided guidance to 92Y staff as they drafted the case statement for the campaign and then tested the case statement during confidential interviews with key 92Y stakeholders. Using the assessment results, Bauser determined that 92Y could meet both its annual operating and campaign fundraising objectives by segmenting its prospects and structuring two carefully coordinated parallel fundraising efforts. He assembled ... [Read More]

Kansas Byways Management & Marketing Plan

With a team of research, planning and marketing experts, HTC Partners parent company Hargrove International helped the state of Kansas update the policies, procedures and promotional strategies to strengthen the byway program and its brand promise. The year-long planning project included a series of byway leader workshops, community meetings, and stakeholder interviews to define priorities in organization, interpretation, product development, marketing and funding to sustain and enhance the byway program. Assessment of visitor experiences along the 10 byways, review of existing plans and identification of key trends led the team to create new systems for state implementation and management along with new development and marketing strategies. ... [Read More]