Berkeley Young

As president of Young Strategies, Inc., Berkeley excels at all types of market research and strategic planning for tourism destinations large and small. With 20+ years of experience, Berkeley has worked with more than 100 destinations in 26 states and is a frequent speaker at national conferences. Young Strategies and HTC Partners recently collaborated on a project for Natchez, Mississippi with research demonstrating the potential for this historic city to grow its heritage tourism. Previous collaborations for Cheryl Hargrove and Berkeley Young include work in Oxford, Mississippi and Henry County, Illinois.