HTC Partners' Projects

Montreal Geotourism MapGuide

Seeking a marketing strategy to showcase its historic district and also other distinctive neighborhoods, this world-class city adopted National Geographic's Geotourism Principles, signed its Charter and invited residents to contribute content for a visitor mapguide with local recommendations about what to see and do, where to eat and shop. Hargrove served as project manager and editor for the Montreal MapGuide, working with the local advisory committee to prioritize content, organize a children's art competition, and work with writers and historians to create a visitor guide produced by city leaders and residents. Tourism Montreal and the Mayor's Office hosted a press conference to launch the mapguide and its companion website as a way to immerse visitors into local, authentic activities. ... [Read More]

Texas Heritage Trails LLC Business Plan

This award winning program from the Lone Star State recognized the need to set a course for fiscal sustainability and independence. Eight members of the state heritage trail program joined together to form a limited liability corporation (LLC) and began identifying potential products and programs to generate revenue for trails' development, marketing and management. Hargrove led a team of research and marketing experts to investigate various opportunities, determine feasibility of potential products and services, and create an actionable business plan with development schedule and criteria, marketing plan, operations and management, investment sources, and financial pro forma. The LLC is moving forward with recommended strategies outlined in the Texas Heritage Trails LLC Business Plan. ... [Read More]

92nd Street Y Capital Campaign

The 92nd Street Y, a premier cultural institution and community center in New York City, engaged John Bauser in 2011 to assess their ability to launch a $150 million campaign and to assemble a comprehensive and actionable campaign plan. Bauser evaluated 92 Y's current fundraising capacity, infrastructure and effectiveness, as well as the organization's ability to launch, sustain and complete the proposed campaign. He conducted an in-depth analysis of 92Y's current donor pool, provided guidance to 92Y staff as they drafted the case statement for the campaign and then tested the case statement during confidential interviews with key 92Y stakeholders. Using the assessment results, Bauser determined that 92Y could meet both its annual operating and campaign fundraising objectives by segmenting its prospects and structuring two carefully coordinated parallel fundraising efforts. He assembled ... [Read More]

Kansas Byways Management & Marketing Plan

With a team of research, planning and marketing experts, HTC Partners parent company Hargrove International helped the state of Kansas update the policies, procedures and promotional strategies to strengthen the byway program and its brand promise. The year-long planning project included a series of byway leader workshops, community meetings, and stakeholder interviews to define priorities in organization, interpretation, product development, marketing and funding to sustain and enhance the byway program. Assessment of visitor experiences along the 10 byways, review of existing plans and identification of key trends led the team to create new systems for state implementation and management along with new development and marketing strategies. ... [Read More]

Cultural Economic Development Plan – Ludington & Mason County, Michigan

This rural coastal resort community along the western banks of Lake Michigan attracts record visitation in summer. With a desire to enhance the year-round appeal of the destination, expand the cultural offerings available to residents and visitors, and attract creative entrepreneurs, the county and its visionary leaders charted a course for developing the area's economic growth by focusing on its authentic assets. The planning process identified key strengths to showcase, areas for improvement and development, strategies to foster community engagement, specific resources to tap, and tactics for year one implementation. View the Cultural Economic Development Plan Summary ... [Read More]

Tourism Planning & Development for the Appalachian Regional Commission

HTC Partners and its parent company, Hargrove International, has worked with the Appalachian Regional Commission (ARC) on various projects for the 13-state region since 2004. Our most relevant project includes researching a variety of Civil War stories from the ARC states spanning from New York to Mississippi as the foundation to write the region’s mapguide to commemorate the Civil War 150. Designed to encourage visitors to explore Appalachia to better understand the war and its impact on the region, the Mapguide was inserted into the April 2012 American Heritage magazine, distributed at state welcome centers and promoted via the ARC website, www.visitappalachia.com. Other ARC projects include authoring and editing two mapguides (one on scenic drives) for ARC in partnership with National Geographic. HTC Partners has also conducted tourism development as part of the distressed counties ... [Read More]

Business Plan for Texas Heritage Trails LLC

HTC Partners, via its parent company Hargrove International, Inc. was hired to develop a business plan for this award-winning trail program as a strategy to establish fiscal independence. The 2013 project included research to identify and recommend potential revenue sources and preferred strategies. HTC Partners was responsible for investigating and soliciting state and regional agencies for information regarding various business concepts, interviewing prospective partners, developing a potential list of investors/funders and creating the final business plan with market and competitive analysis, product development, operations and management, and financial pro forma. ... [Read More]