Commerce + Interpretation: A Shared-Use Study from the National Trust

At the recent AASLH Annual Conference in Louisville, a panel discussed the opportunities and challenges of including for-profit operations at historic sites. While public-private partnerships have been successful at numerous locations around the country, the National Trust is providing a transparent look into the process for managing a historic site  with a section operated by a commercial partner. Cooper-Molera in Monterey, which includes nine roofed structures, will dedicate the original adobe buildings as interpreted spaces while a developer (Foothill Partners) uses a socially responsible business plan to operate the other buildings as commercial retail and restaurant. Key lessons learned from this collaboration: community engagement and involvement in the discussion for final use is essential; sorting out the legal structure and terms of agreement is also imperative. This $6.5 million project will take about 12 months for renovation/ construction. You can follow the progress of Cooper-Molera via the National Trust shared toolkit.