Scott Wayne

Scott Wayne, M.S., is the President of SW Associates, an international consulting practice focused on sustainable development through tourism for both public and private sector clients and organizations. Scott has over 20 years of experience in the tourism industry with a focus on international sustainable tourism development and investment. His practice specializes in strategic planning, international marketing and policy-making. He has advised public and private sector clients in more than 25 countries. Some of his most recent projects include: World Bank sustainable tourism development and investment assignments in Azerbaijan, Georgia, Armenia, Lebanon, Zambia, and Romania; tourism investment in St Lucia, Grenada, the Western Balkans, market feasibility projects to determine product mix for major resort development in China. SW Associates is currently a sub-contractor on USAID ... [Read More]

Montreal Geotourism MapGuide

Seeking a marketing strategy to showcase its historic district and also other distinctive neighborhoods, this world-class city adopted National Geographic's Geotourism Principles, signed its Charter and invited residents to contribute content for a visitor mapguide with local recommendations about what to see and do, where to eat and shop. Hargrove served as project manager and editor for the Montreal MapGuide, working with the local advisory committee to prioritize content, organize a children's art competition, and work with writers and historians to create a visitor guide produced by city leaders and residents. Tourism Montreal and the Mayor's Office hosted a press conference to launch the mapguide and its companion website as a way to immerse visitors into local, authentic activities. ... [Read More]