New Report on Declining Historic Site Visits

Bad news is never welcome. Opening my inbox to read about a new report from the American Academy of Arts & Sciences' Humanities Indicators (HI) project on declining visitation to historic sites was indeed disappointing, but not unexpected. The report, citing visitation from 1979 to 2012, found that "with each birth cohort Americans of all ages have been less likely to visit historic sites." The report also shared that "as people aged they were less likely to visit a historic site." Not an optimistic picture for destinations and organizations wanting to use historic sites to attract visitors and their spending. The project report uses data from the National Endowment for the Arts' Survey of Public Participation in the Arts (1982, 1992, 2002, 2008, 2012). AASLH President John Dichtl observed in his blog post "the lack of reliable data on total visitation for U.S. historic ... [Read More]

Cheryl Hargrove

Cheryl Hargrove is President of HTC Partners, the consulting division of Hargrove International, Inc. With an emphasis on arts, culture and heritage tourism, Cheryl has worked with a diverse collection of clients over the last three decades. Cheryl utilizes her international network and broad industry experience to offer clients added value and access. A native Georgian, Cheryl has consulted on cultural heritage tourism projects in all 50 states and more than 10 countries. A recent contractor as Associate Director for National Geographic Society’s Center for Sustainable Destinations, Cheryl is perhaps best known as the first Director of Heritage Tourism for the National Trust for Historic Preservation. She developed the key steps and principles for sustainable tourism focusing on history and culture and produced the publication Getting Started: How to Succeed in Heritage Tourism and ... [Read More]