Rita Robinette

Rita Robinette brings a unique perspective to the team with a diverse background in market research, strategic planning, product development and marketing. As an information architect, Rita also supports the development of creative concepts by defining best practices for organization, management, and navigation of cultural heritage tourism information to bring it to the digital landscape.  Her firm,  Foresite Consulting, LLC, developed an online cultural heritage inventory management system that includes a series of web-based tools to help communities PRESERVE, MANAGE and PROMOTE their Natural, Cultural, and Historical Resources. She previously served as Director of Technology and Product Development for a regional economic development organization where she co-designed and managed an award-winning regional Internet portal presenting tourism resources in a 23-county region. During her ... [Read More]

Montreal Geotourism MapGuide

Seeking a marketing strategy to showcase its historic district and also other distinctive neighborhoods, this world-class city adopted National Geographic's Geotourism Principles, signed its Charter and invited residents to contribute content for a visitor mapguide with local recommendations about what to see and do, where to eat and shop. Hargrove served as project manager and editor for the Montreal MapGuide, working with the local advisory committee to prioritize content, organize a children's art competition, and work with writers and historians to create a visitor guide produced by city leaders and residents. Tourism Montreal and the Mayor's Office hosted a press conference to launch the mapguide and its companion website as a way to immerse visitors into local, authentic activities. ... [Read More]

Texas Heritage Trails LLC Business Plan

This award winning program from the Lone Star State recognized the need to set a course for fiscal sustainability and independence. Eight members of the state heritage trail program joined together to form a limited liability corporation (LLC) and began identifying potential products and programs to generate revenue for trails' development, marketing and management. Hargrove led a team of research and marketing experts to investigate various opportunities, determine feasibility of potential products and services, and create an actionable business plan with development schedule and criteria, marketing plan, operations and management, investment sources, and financial pro forma. The LLC is moving forward with recommended strategies outlined in the Texas Heritage Trails LLC Business Plan. ... [Read More]

Kansas Byways Management & Marketing Plan

With a team of research, planning and marketing experts, HTC Partners parent company Hargrove International helped the state of Kansas update the policies, procedures and promotional strategies to strengthen the byway program and its brand promise. The year-long planning project included a series of byway leader workshops, community meetings, and stakeholder interviews to define priorities in organization, interpretation, product development, marketing and funding to sustain and enhance the byway program. Assessment of visitor experiences along the 10 byways, review of existing plans and identification of key trends led the team to create new systems for state implementation and management along with new development and marketing strategies. ... [Read More]