• Trailing of the Sheep Festival Recognized

    Every year members of the Society of American Travel Writers nominate worthy candidates for the Phoenix Award recognizing “individuals, communities, or organizations that have contributed to a quality travel experience through conservation, preservation, beautification or environmental efforts”.

    Trailing of the Sheep Festival Recognized
  • Cultural Heritage Tourism Book

    Every place has a story to tell, often found in historic sites or cultural traditions of the people who settled or currently live in a community, city, region or state. When these stories and places are shared with visitors, this activity becomes what is known as cultural heritage tourism. Success and sustainability in this growing… [Read More]

    Cultural Heritage Tourism Book

HTC Partners

HTC Partners specializes in helping organizations realize vision and goals with strategic planning, innovative development, and targeted marketing.  Our experience in tourism and non-profit management provides unique perspectives for fundraising, organizational governance, asset- and community-based economic development, authentic tourism product and experience assessments, research, cultural heritage tourism, marketing communications and sustainable destination management. Our partners are national experts with distinctive skills, drawing from a wealth of knowledge and pertinent examples to shape customized plans and programs for each client. Contact us to learn more about how we can specifically help you with strategic planning, development and marketing.   Strategic Planning Development Marketing / Communications ... [Read More]

Fundraising/Product Development

Trust-for-the-National-Mall-Campaign

In recent years, the term "development" has been used to include an abundance of activities for organizations and destinations. HTC Partners defines "development" to explain how  organizations can effectively move their goals and objectives forward - ... [Read More]

Strategic Planning

Ludington-Michigan-CulturalEconomicDevelopmentPlan

HTC Partners offers a wide array of strategic planning services to its clients, helping them hone their mission and realize an established vision. With particular understanding of destinations and non-profit organizations, HTC Partners draws on both ... [Read More]

Marketing Communications

Appalachia-National-Geographic-Map-Guide

With more than 50 years collective experience in marketing destinations and tourism products, HTC Partners brings creative examples and appropriate applications for marketing our clients. Actively involved in gathering trending data and identifying ... [Read More]

Articles by Topic & Books

The Importance of Well-defined Outcomes

Too often plans include lofty goals and compelling visions, yet lack well-defined outcomes. Understanding what success looks like helps bring about consensus, inform the appropriate business/ implementation model and also instruct the best way to measure impact. A session at the 2015 AASLH Annual Conference in Louisville featured the Golden Historical Society and the planning process used to revive the Astor House into the National Museum of the American Boardinghouse – telling the little known story of a lodging sector. Facing declining attendance, the Historical Society conducted prototyping to determine possibilities for the National Register property before inviting the community to weigh in on ideas. The outcome: a 100% hands-on facility with program designed to increase repeat visitation. This is a museum worth visiting!

Commerce + Interpretation: A Shared-Use Study from the National Trust

At the recent AASLH Annual Conference in Louisville, a panel discussed the opportunities and challenges of including for-profit operations at historic sites. While public-private partnerships have been successful at numerous locations around the country, the National Trust is providing a transparent look into the process for managing a historic site  with a section operated by a commercial partner. Cooper-Molera in Monterey, which includes nine roofed structures, will dedicate the original adobe buildings as interpreted spaces while a developer (Foothill Partners) uses a socially responsible business plan to operate the other buildings as commercial retail and restaurant. Key lessons learned from this collaboration: community engagement and involvement in the discussion for final use is essential; sorting out the legal structure and terms of agreement is also imperative. This $6.5 million project will take about 12 months for renovation/ construction. You can follow the progress of Cooper-Molera via the National Trust shared toolkit.

Cultural Heritage Tourism Book

Now available

Every place has a story to tell, often found in historic sites or cultural traditions of the people who settled or currently live in a community, city, region or state. When these stories and places are shared with visitors, this activity becomes what is known as cultural heritage tourism. Success and sustainability in this growing industry segment requires careful planning and adequate resources. Cultural Heritage Tourism: Five Steps for Success and Sustainability provides detailed instruction through a proven five-step process to help planners, managers and community leaders attract visitors and their spending to your cultural heritage site, attraction, event or destination. Learn how to assess, plan for, develop, market, fund, manage, and measure cultural heritage for growth and sustainability. Refer to the best practices and case studies from across the country as examples for replication and reference. Use the sample documents and resource lists to jumpstart your cultural heritage tourism program, and monitor and measure the efforts. This book walks you through every step, from inception to evaluation.

Cultural Heritage Tourism: Five Steps for Success and Sustainability Now Available for Sale on Amazon.com or via Rowman & Littlefield Publishing, LLC (rowman.com) Use code RLFANDF30 for 30% discount off list price.

 

Latest News

Guest Lecture at University of Mary Washington

What a pleasure and honor to be selected by students of the Historic Preservation Department for their annual guest lecture. A great chance to meet talented young preservationists and share information on cultural heritage tourism last Thursday, ... [Read More]