Hargrove International specializes in helping organizations realize their vision and goals with strategic planning, innovative development, and targeted marketing.  Our experience in cultural heritage tourism and non-profit management provides unique perspectives for fundraising, organizational governance, asset- and community-based economic development, authentic tourism product and experience assessments, market research, cultural heritage tourism, marketing communications, and sustainable destination management. Our partners are national experts with distinctive skills, drawing from a wealth of knowledge and pertinent examples to shape customized plans and programs for each client.

Email or Call 1-912-638-6078  to learn more about how we can specifically help you with strategic planning, product development, fundraising, governance/board development, and marketing communications.

What Clients Say . . .

Clinch River Valley of Southwest Virginia

"Hargrove International Inc. exceeded our expectations during an intense 6-month long strategic planning process for the Clinch River Valley of Southwest Virginia. They took to heart the needs of each individual community, organization and stakeholder while meeting and guiding individuals at very different stages in the transformation process. This resulted ...
Read More

Greenwood Gardens

"John helped our organization establish it’s first Board Governance Committee and served as a consultant to this committee for the past four years. His support has been invaluable. The work of the Board Governance Committee has transformed our organization and moved it to the next level. Our board is more ...
Read More

Coastal Georgia Historical Society

“Our experience working with Hargrove International on a $4 million capital campaign was positive in every respect.  Hargrove tailored their advice to address our specific needs providing succinct, effective solutions.  The organizational structure that they helped us establish, created a solid foundation for all the fundraising efforts that followed.  I ...
Read More

Frequently Asked Questions

“Traveling to experience the places, artifacts, and activities that authentically represent the stories and people of the past and present. It includes visitation to cultural, historic, and natural resources.” (Source: National Trust for Historic Preservation)

Strategic planning allows an organization to identify, prioritize, and focus on what’s important. It also helps engage audiences that are critical to success and sustainability. A well-designed and customized planning process can foster input from both internal and external stakeholders to help chart the organization’s (or destination’s) future, articulate strengths, identify issues and define solutions. Now more than ever, organizations and destinations need to stay on course but also be nimble enough to handle crises and pivot when necessary – without compromising mission or vision.

In My Opinion . . .

Marketing vs. Management – A Lesson from COVID-19 and the Faroe Islands

The current COVID-19 crisis has elevated the question about how organizations should be funded to market destinations, particularly in the U.S. Typically, destination marketing organizations (DMOs, sometimes called Convention & Visitors Bureaus) are funded through an accommodations or occupancy tax - an amount added to each visitor's stay at a recognized lodging property (hotel, motel, Airbnb, VRBO, cabin, etc.) that is collected by state revenue offices and then dispersed back to the destination's county or city for allocation of funds to a designated DMO. As much of the world continues to shelter at home, many DMOs are turning their attention ...
Read More
/

What We Are Reading Now

How Residents Feel About Tourism

Great New York Times article (May 19, 2020) on the loss of tourism in 11 of the most heavily visited places on earth, and residents' reaction to this "bittersweet experience" of having the cities to themselves. What a great opportunity we have to consider new ways of managing the host-guest relationship and offering quality travel exchanges, rather than returning to the days of overtourism and tensions erupting from mass tourism. While Petra (Jordan) is not ...
Read More